Black History Month & Cannabis: Meet Simply Foy Founders Yon & Moose Haile

While there are many incredible Black-owned cannabis businesses to celebrate this Black History Month, we’ll never pass up an opportunity to celebrate a New York local brand.

Yon and Moose Haile are the dynamic brother duo behind Black-owned wellness and CBD brand, Simply Foy (or “Foy”), redefining quality and transparency in the industry. Based in upstate New York, Foy offers seed-to-sale hemp oil and CBD products crafted with sustainable farming practices, Kosher-certified processing, and rigorous third-party testing to ensure purity and potency.

Committed to making wellness accessible and giving back to underrepresented communities, the Haile brothers have built a brand centered on education, social impact, and transparency. At our UES dispensary, we’re proud to carry Simply Foy and support their mission of enhancing purpose, wellness, and opportunity for all.

1. What inspired you to enter the cannabis industry, and why was ownership important to you?

We entered the cannabis space because we believed there was room to lead with more care, intention, and transparency in how products are made. Ownership mattered to us because it allowed us to stay true to our values, control the quality of what we put into the world, and build something that reflects who we are and what we stand for. We wanted to create a brand that feels responsible, thoughtful, and lasting.

2. As Black owners, what change or impact do you hope to make within the cannabis industry or your community?

We hope to raise the standard across the industry by prioritizing clean ingredients, honest education, and accountability. For us, ownership also means responsibility to our community. We want to create opportunities for others, support meaningful initiatives, and show that success and purpose can exist together.

3. What has been your biggest success so far as cannabis owners?

Our biggest success has been earning trust. From customers, budtenders, and retail partners who believe in what we are building and continue to support us. Seeing people return because the product genuinely fits into their lives and routines tells us we are on the right path.

4. What advice would you give to other Black entrepreneurs considering cannabis ownership?

Be clear on why you are doing this. The cannabis industry moves quickly, so having a strong foundation and clear values matters. Learn the operations, protect your ownership, and stay grounded in what makes your brand unique. Build relationships before chasing scale, and remember that long-term impact comes from consistency and care.

Discover New York’s Best Cannabis Brands at Maryjane Cannabis

Simply Foy is a Black-owned New York cannabis brand redefining wellness with transparency, purpose, and high-quality CBD products. Supporting local New York cannabis brands allows us to highlight innovators making a real impact in our communities.

Our Manhattan dispensary features a curated menu, with quick pickup and easy delivery options that make it simple to get the products you want. Visit us in-store at 62nd and Lexington (Sun–Wed 9 AM–10 PM, Thurs–Sat 9 AM–12 AM) or shop online to explore Simply Foy and other mission-aligned brands today.